Alfa Romeo is an iconic automaker known for its distinctive and personable cars. This year, it debuted a new logo to celebrate its 115th anniversary! The automaker carefully selected its logo to represent key historical moments and pay proper tribute to its Italian heritage. Alfa Romeo is also highlighting the signature characteristics of its vehicles, including classic Italian style and a sporty nature.
About the 115th Anniversary Logo
Alfa Romeo's new logo features the number “115” in a bold diagonal pattern. Along with commemorating a major milestone in Alfa Romeo's history, the number “115” indicates innovation and a forward-thinking spirit, which are key traits of the company. The number is carefully placed so that the numerals stand out in particular ways. The “5” in the “115” is designed to be the focal point of the emblem, and it features a three-dimensional design that gives the logo visual depth and greater symbolism. Alfa Romeo also carefully chose the colors for its 115th emblem. For the number “115,” Alfa Romeo chose bold black graphics to make the numerals stand out. The logo's background is bright and eye-catching red, representing the brand's identity, Italian heritage, sporty design, and passion. Although Alfa Romeo's 115th anniversary marks a significant milestone and starts a new chapter for the automaker, its logo also has vintage elements reminiscent of past Alfa Romeo logos.
About Alfa Romeo
Alfa Romeo originated in Milan, Italy. The automaker launched its first vehicles in 1910, and it has gained recognition as a quality and recognizable car company worldwide. Alfa Romeo stands out for its stylish and sporty cars, which are popular in its home country of Italy, along with the US and many other nations. One of its most popular vehicles is the Alfa Romeo Stelvio, which embodies style, technology, and performance - key traits that set Alfa Romeo apart from its competitors. Another fan favorite is the Alfa Romeo Giulia, which has won numerous awards for its elegance, performance capabilities, and cutting-edge technology. Along with these two vehicles, Alfa Romeo's Tonale, which is its first compact SUV, is another popular choice. The Tonale has a unique style and practical design. It also has a cabin that emphasizes quality and luxury and comes with multiple fuel options for those who want to conserve energy.
To learn more about Alfa Romeo's monumental milestone and its vehicles, contact our dealership for additional details.
